Nick Corrigan
Soccer School
The Challenge
When I first began working with Nick Corrigan Soccer School, the business was in urgent need of a comprehensive brand and digital facelift across both its website and social media platforms. While the program itself delivered genuine value, this was not being reflected online. The existing website and social media presence lacked a clear brand identity, consistency, and direction. Most content consisted of generic, branded flyers with little variation and no defined purpose. There was minimal original content, limited engagement, and almost no clear calls to
action designed to speak directly to parents, schools, or prospective clients.
As a result, the brand struggled to:
● Communicate what made the soccer school unique
● Clearly appeal to its target audience
● Convert attention into enquiries and bookings
● Build trust and recognition within the local community
The challenge was not simply to “post more” but to rebuild the brand’s digital presence from the ground up. This required establishing a clear visual identity, refining messaging, and creating
purposeful content that showcased the energy, values, and real-world impact of the program, while driving measurable outcomes such as engagement, enquiries, and enrolments.
The Idea
The core idea behind revitalising Nick Corrigan Soccer School was to shift the brand away from
generic, static promotional content and towards a more authentic, people-focused digital
presence. Rather than relying on one-size-fits-all flyers, the goal was to tell the story of the
program through real moments, real coaches, and real experiences. This meant highlighting
what actually happens on the field, the values behind the coaching, and the positive
environment being created for children of all ages.
The strategy focused on building trust and connection with parents, schools, and the wider
community by showcasing variety and purpose in the content. By developing a mix of
clinic-specific posts, coach profiles, action-based highlights, and short-form recap videos, the
brand could clearly communicate its offering while creating engaging content that felt genuine,
energetic, and aligned with its audience’s expectations.
The Execution
To bring this idea to life, I implemented a structured content approach across both social media
and digital platforms. This included capturing and producing content from different clinics,
creating coach profile features to humanise the brand, and producing highlight and recap videos
that showcased the energy, enjoyment, and skill development taking place during sessions.
Each piece of content was designed with a clear purpose, whether that was building trust,
driving enquiries, or reinforcing the school’s values.
Content was supported by consistent branding, improved visual quality, and clear calls to action
to guide viewers towards bookings and enquiries. By maintaining variety in content formats and
messaging, the brand’s online presence became more dynamic, engaging, and professional.
This execution helped transform Nick Corrigan Soccer School’s digital platforms into effective
marketing tools that better reflected the quality of the program and positioned the business for
ongoing growth.
The Feed
